British fashion house Alexander McQueen has teased its autumn/winter 2024 collection from its new creative director Seán McGirr, ahead of the designer’s debut show during Paris Fashion Week in March.
The Kering-owned Alexander McQueen, which appointed McGirr creative director in October 2023, replacing Sarah Burton, who had been with the brand for 26 years, has released new campaign images shot by Tommy Malekof, with art direction by Edward Quarmby.
In the imagery, McGirr, former head of ready-to-wear at JW Anderson, shares a gothic feel for his debut Alexander McQueen collection with friends of the house Debra Shaw and Frankie Rayder seen wearing chrome skull masks, a long-time archetypal motif of the house, against a pine forest backdrop.